Technical foundations
Review crawl access, page status, canonicals, redirects, sitemaps and mobile usability. Keep important pages reachable through ordinary website links.
A THOUGHTFUL ONLINE PRESENCE
Marketing for therapists
Be easier to find for the work you actually do. Start with accurate information, useful pages and a plan grounded in evidence.
Understand the current website first.
Before changing a page or building a new one, review what is already working. Search Console can show queries, impressions, clicks and the pages people reach. A crawl can reveal broken links, duplicate pages and unclear indexing signals. Backlink data helps identify URLs that deserve particular care during a redesign.
Those sources inform the priorities. A site with missing service information needs a different plan from a site with useful content but technical problems. We agree the work and the measures of progress before implementation.
Content with a clear purpose
Organise pages around your real services, audience and locations. Answer the practical questions a prospective client brings to each page.
Local visibility
Align practice details across your website and relevant profiles. Describe the services and locations you genuinely offer, without invented offices or repetitive location pages.
Protect existing visibility during a redesign.
A redesigned page can keep the same address. When a URL does need to change, the redirect should lead to the closest relevant replacement. Sending unrelated old pages to the homepage can leave visitors without the content they expected.
We review existing internal links and pages receiving external links before the change. After launch, check the live destination, status code, canonical and indexability. Search reporting then helps identify unexpected losses or crawl issues.
Measure useful progress.
Track the agreed pages and search topics, then look at impressions, clicks and the quality of relevant inquiries together. Rankings move over time and vary by query, location and competition. No responsible plan can promise a fixed first-page position or a guaranteed number of clients.
For a practice serving a particular area, explore local SEO for therapists. If your current site is difficult to use or maintain, a website redesign may be part of the solution. Keep paid advertising, content production and ongoing maintenance explicit in the quote rather than assuming they are included.
A few useful answers
Can you guarantee first-page rankings?
No. We can agree the work, technical checks, content priorities and reporting. Search results depend on factors beyond any agency’s control.
Do I need a new website before working on SEO?
Not necessarily. The existing structure, content, speed and platform determine whether focused improvements or a rebuild are more useful.
How do you choose keywords?
Start with actual services and client questions, then review available Search Console and keyword research data. Choose a distinct purpose for each page to avoid several pages competing for the same intent.
Can you preserve my current backlinks?
We can preserve their destination URLs or create relevant redirects where a URL changes. We cannot control whether another website keeps or removes its link.
What does it cost?
SEO work is quoted against the agreed scope. Share your website, main services and priorities so the recommendation reflects the work required.
A clear brief. A considered next step.
Tell us what you need your website to do. We’ll confirm the scope and next steps by email.