01
Give each page one clear job
Your homepage introduces the practice. Service pages explain individual areas of work. Location pages should add genuine information about where and how you serve clients. Avoid writing several near-identical pages for the same question.
02
Make the basics easy to find
Use descriptive page titles, a meaningful main heading, clear internal links, and relevant image descriptions. Keep contact information consistent and check the experience on a phone.
03
Measure before adding more content
Search Console shows the searches and pages generating impressions and clicks. Use a meaningful time period, distinguish branded searches from service searches, and connect visibility to genuine inquiries where measurement allows.